Altered Tunings & Musical Genres

Product-Based Differentiation Campaign

Targeted Marketing & Cross-Promotion

Lee Oskar Altered Tunings & Musical Genres

“What Kind of Music do YOU Love?”

For every song that a customer may ever want to play, there is a Lee Oskar Harmonica to play it.  This campaign takes advantage of the fact that the harmonica is NOT just for playing Blues and Folk music on a Major Diatonic anymore! Thanks to the Lee Oskar Harmonicas system,  featuring the standard and three altered tunings, people can easily play many different musical genres. Retailers’ digital marketing, social media messaging and the design of in-store promotions can draw from Lee Oskar Harmonicas-generated educational content about the many different musical genres that one can play.

Reference the Lee Oskar Harmonicas / Genre Chart to connect your customers to the music they love.

A Harp for Every Music Genre

Not just Blues & Folk!

Fully stocked? Carrying the full Lee Oskar Harmonica System (with altered tunings) helps find the sound that is right for your customers. Lee Oskar Harmonicas offers four distinct tunings allowing players to explore nearly any genre of music with the support of expert online educational resources!

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Melody Maker™

The Melody Maker™, with its three altered notes, is great for playing Major scale melodies.

Choose this harmonica to play:
R&B, COUNTRY, REGGAE, POP, JAZZ, LATIN, AFRO, CLAVE, SKA (Not recommended for BLUES)

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tuning

Natural Minor

The Natural Minor, with its five altered notes, is a natural choice for playing minor music.

Choose this harmonica to play:
MINOR BLUES, REGGAE, SKA, LATIN, FUNK, R&B, HIP HOP

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tuning

Harmonic Minor

The Harmonic Minor, with its five altered notes, is ideal for playing World Music.

Choose this harmonica to play:
EASTERN EUROPEAN, GYPSY, YIDDISH, ASIAN, TANGO, REGGAE