05 Nov Lee Oskar Harmonicas Designates GEWA Music as Major European Market Distributor
Lee Oskar Harmonicas Designates GEWA Music as Major European Market Distributor
Leading harmonica manufacturer Lee Oskar Harmonicas announces that GEWA Winds, a Division of GEWA Music, headquartered in Adorf, Germany, has been designated as the major distributor of Lee Oskar Harmonicas products serving the European market. Under this new collaboration, GEWA’s territory includes all European countries except for Sweden and Denmark, (which Crafton Music continues to handle); Norway (which Musikk Og Elektronik continues to handle); the United Kingdom (which Barnes and Mullins continues to handle), Czech Republic (which 3D Music continues to handle) and Benelux (which Total Sonic continues to handle).
Lee Oskar Harmonicas Founder and President Lee Oskar comments, “Given today’s business environment, particularly with open borders in Europe, the time was right for us to select an outstanding distributor who could best handle most of the European market—especially since global marketing, brand image and overall messaging need to be consistent throughout all countries in the region. GEWA was an ideal choice in light of their longstanding credibility, extensive infrastructure and marketing savvy. We’re very excited to see that the GEWA team fully recognizes the value of marketing as we do, and we are delighted to have them as our distribution partner in this important part of the world.”
According to Hans-Peter Messner, GEWA Music President and Owner, “For more than 40 years, I have been in the harmonica business. I have had thousands of talks with harmonica enthusiasts. Therefore, I think I know who is doing the best job: LEE OSKAR, there is no doubt! Therefore, Gewa is so proud to take over the responsibility for distribution of Lee Oskar Harmonicas for most of the European countries. It’s even more: it’s an honor for my company. Thank you, Lee!”
A complete listing of European retailers served by GEWA carrying the Lee Oskar Harmonicas product line will become available online in the near future.
About Lee Oskar Harmonicas
Known worldwide for innovation and consistent excellence in harmonica making, Lee Oskar
Harmonicas was founded in 1983 by harmonica virtuoso Lee Oskar, in collaboration with Tombo Manufacturing of Japan, a multi-generational harmonica manufacturer known for excellence since 1917.
Globally recognized for superior craftsmanship and meticulous attention to detail, Lee Oskar Harmonicas pioneered an interchangeable system of reed plates, combs and cover plates that has become the industry’s gold standard. The Lee Oskar Harmonicas product line features a variety of harmonicas and accessories. Lee Oskar Harmonicas are available in four different models (standard and three altered harmonica tunings) in various keys, which allow musicians to play a wide range of musical genres and styles. Lee Oskar Harmonicas also offers interchangeable and replaceable parts, harmonica holders (neck racks), carrying cases, and easy-to-follow instructional booklets, supported by online educational resources for musicians representing all levels, styles and genres. For more information about Lee Oskar Harmonicas, visit: www.leeoskar.com
Since 1925, GEWA Music has become one of the leading companies in developing/engineering, manufacturing and distributing musical instruments. GEWA provides retailers and other distributors with almost all categories of musical instruments. GEWA is separated into the following divisions: GEWA Keys, GEWA Strings, GEWA Guitars, GEWA Winds and GEWA Drums. GEWA music is located in Adorf, Saxony, in an area of Germany known as “Silicon-Saxony”. GEWA’s centralized warehouse is located at their headquarters in the heart of Europe, which is where they fulfill the demands of European retailers. GEWA has subsidiaries and offices in almost every European country, as well as in the United States of America and China. GEWA music is a multi-lingual company, which is able to communicate in more than 14 different languages. As well as its joint ventures for manufacturing and distribution in China, GEWA is proud of its workshops in Adorf, Germany, where they produce products such as string bowed instruments and accessories, digital pianos and their most recent addition, digital drums.