For All / For Life

General Branding Campaign



We’ve partnered with talented photographers and unique individuals from all walks of life to bring this diverse campaign to fruition. For All / For Life campaign demonstrates the versatility and universality of Lee Oskar Harmonica instruments.

Lee Oskar believes the power of music can be experienced by every breathing person on the planet.

This exciting consumer-facing campaign features dramatic fine art photography portraits showing people who represent all ages, stages, walks of life and professional backgrounds. While the campaign primarily portrays “everyday people”, we are proud to also feature internationally known artists such as Keb’ Mo’ and Ketch Secor of Old Crow Medicine Show

The photo campaign, which will appear in print/digital ads in consumer and trade magazines and promoted through social media platforms, will feature  the tagline, Lee Oskar Harmonicas…For All/For Life. In addition, the ideas behind the campaign will be communicated through interviews with Lee Oskar, published blogs and stories and social media messaging. The overarching idea of  this campaign is to convey that the harmonica is for all people,  for life…as there is a Lee Oskar Harmonica for everyone’s musical tastes, preferred genres, styles and playing ability. Whether you play one or many instruments, or none at all, or you are a singer-songwriter, or have no musical experience whatsoever, there’s a Lee Oskar Harmonica that is just right for every individual.