The Lee Oskar Harmonica System

Product-Based Differentiation Campaign


State of the Harp Technology!

Experience the difference

Lee Oskar Harmonicas offers one simple, streamlined system, making it easy for retailers to stock up on and sell.

This campaign promotes  the distinguishing features and benefits of the Lee Oskar Harmonicas system and aims to encourage multiple harmonica purchases for exploring musical possibilities and creating a full harp collection.

Lee Oskar Harmonicas – The 4 Models

An in-depth look at what sets Lee Oskar Harmonicas apart from other marketplace offerings. Why incorporating multiple tunings of our harmonicas into your instrument sales can help players understand which of our products will work best in their music.

Our harps are known industry-wide for our innovative interchangeable and replaceable system of reed plates, combs and cover plates. This makes the Lee Oskar Harmonicas system highly practical, economical and simple to maintain, especially with our uniform pricing throughout the system. Since components are completely interchangeable, harmonica players can mix and match to create unique harmonicas. Our replaceable components are an exclusive feature, making it possible  to revive a Lee Oskar Harmonica for a fraction of the cost of replacing an entire one.

Altered Tunings & Musical Genres

Understanding how different Lee Oskar Altered Tunings can be used to play different genres of music, and how to market our products with this powerful knowledge. See why Lee Oskar Harmonicas are worlds apart from other harmonicas.