14 Dec Musical Merchandise Review – Gewa Seals Lee Oskar Distribution Deal
Musical Merchandise Review – Gewa Seals Lee Oskar Distribution Deal
GEWA Winds, a Division of GEWA Music, has been designated as the major distributor of Lee Oskar Harmonicas products in the European market.
Under the new collaboration, GEWA’s territory includes all European countries except for Sweden and Denmark, (which Crafton Music continues to handle); Norway (which Musikk Og Elektronik continues to handle); the UK (Barnes and Mullins), Czech Republic (3D Music) and Benelux (Total Sonic).
Lee Oskar Harmonicas Founder and President Lee Oskar commented: “Given today’s business environment, particularly with open borders in Europe, the time was right for us to select an outstanding distributor who could best handle most of the European market—especially since global marketing, brand image and overall messaging need to be consistent throughout all countries in the region. GEWA was an ideal choice in light of their longstanding credibility, extensive infrastructure and marketing savvy. We’re very excited to see that the GEWA team fully recognises the value of marketing as we do, and we are delighted to have them as our distribution partner in this important part of the world.”
Hans-Peter Messner, GEWA Music President and Owner, said: “For more than 40 years, I have been in the harmonica business. I have had thousands of talks with harmonica enthusiasts. Therefore, I think I know who is doing the best job: Lee Oskar, there is no doubt! Therefore, Gewa is so proud to take over the responsibility for distribution of Lee Oskar Harmonicas for most of the European countries. It’s even more: it’s an honour for my company. Thank you, Lee!”